LinkedIn is a goldmine for leads—if you know how to capture them.
However, most people focus on optimizing their profile, posting great content, and engaging with their network. Which is great. But they overlook a crucial gap in their LinkedIn Lead Gen Strategy:
Where do you send people once they’re interested in what you do?
Your LinkedIn profile is not a sales page. It’s a starting point—not the destination. And if you’re relying on it alone to turn profile views into leads, you’re leaving opportunities on the table.
In this post, I’ll be analyzing four LinkedIn pros who are using a one page website as the core strategy to turn profile views into real, qualified leads.
Click to skip ahead and learn from LinkedIn leaders like:
1. Sarah Stapley — HireGoodPeople.co
2. Trent Waskey — Demantive.com
3. Matt Thomas — Writing4Robots.ai
4. Tas Bober — DelphiniumSolutions.com
Why a One Page Website Is the Smartest LinkedIn Lead Gen Strategy
You’ve been posting great content. You’re engaging in meaningful conversations. Your profile is polished and primed for potential clients.
But that doesn’t guarantee people will slide into your DMs, ready to buy.
Even if someone is actively searching for a solution like yours, they’re not going to make an impulse decision.
They need time to:
- Do their research
- Compare their options
- Get clear on their next steps
However, interest is not the same as intent.
Just because someone engages with your content or checks out your profile doesn’t mean they’re ready to take action. Without a clear next step, they move on.
This is where a one page website helps you to bridge the gap between curiosity and conversion.
Instead of leaving leads wandering aimlessly, a one page website gives people a clear, structured path forward that helps people to quickly understand:
- Who you are
- What you offer
- How they can work with you
Oh, and most importantly: Why they should take action now.
Instead of leaving leads wandering aimlessly, a one page website gives you a place to hit home your core message.
It’s a focused, clear landing page where you control the narrative and guide the visitor from curiosity toward the next step in your sales funnel.
Why it works:
- Clarity & Focus: You distill your message into one, simple page—no distractions, no competing messages—just exactly what they need to know.
- A Logical Funnel: It picks up where your LinkedIn activity left off, turning passive interest into a structured next step in your sales process.
- Immediate Trust: A polished, professional, and well-crafted one-pager establishes credibility before a prospect ever reaches out.
- Higher Lead Conversion: The best part? You control the CTA. Whether it’s scheduling a call, signing up for an email list, or downloading a resource, a One Page Website moves leads into your pipeline—on your terms.
By guiding curiosity through a high-converting funnel, you don’t let potential leads slip away. You’re giving them the clarity they need to make a decision—without the friction that kills conversions.
Next, let’s dive into how some of the best LinkedIn pros are using this strategy to turn profile views into real, qualified leads.
4 LinkedIn Pros Who Turn Profile Views into Clients
1. Sarah Stapley — HireGoodPeople.co
Sarah Stapley is the founder of Good People, a boutique recruitment agency specializing in connecting agencies, brands, and design studios with Canada’s top creative talent.
With over 15 years of experience in the advertising and design industries, Sarah focuses on full-time and executive creative searches, leveraging her extensive network to find high-performing candidates.
Her one-page website, HireGoodPeople.co, simplifies the hiring process by making it easy for businesses to discover her services, review client testimonials, and take action—all without unnecessary friction.
Key Stats:
- LinkedIn Followers: 17,540
- Industry: Creative Talent Recruitment
- Years of Experience: 15+
- Main Service: Full-Time & Executive Creative Recruitment
- Main CTA: Reach out / Send email
Why Sarah’s One-Pager Works?
- Ultra-Specific Positioning – She’s not a general recruiter; she’s laser-focused on creative talent.
- Strong Trust Signals – Client testimonials and proven success establish immediate credibility.
- Straight-to-the-Point Navigation – Her site is designed to move visitors to action fast with clear CTAs.
- Personalized Experience – The conversational, “Hey! Welcome. How can we help you?” approach makes the site feel warm and engaging.
Sarah’s one-page website eliminates friction in the hiring process, providing agencies with a quick, clear path to accessing top-tier creative talent. It’s efficient, compelling, and conversion-driven—exactly what a lead gen tool should be.
2. Trent Waskey — Demantive.com
Trent Waskey is the founder of Demantive, a growth marketing agency for B2B SaaS companies that need to scale pipeline—fast.
With experience as a Marketing Director for various startups, Trent specializes in demand generation, outbound email, SEO-driven content, and paid ads. His approach is lean, agile, and built for rapid experimentation, helping SaaS companies find and scale their most effective growth levers.
His one-page website, Demantive.com, is no-fluff and conversion-focused—outlining a clear value proposition, differentiating his approach from traditional agencies, and driving visitors straight to a HubSpot calendar booking.
Key Stats
- LinkedIn Followers: 2,454
- Industry: B2B SaaS Growth Marketing
- Years of Experience: 10+
- Main Service: Lead Generation, Paid Ads & Demand Gen for SaaS
- Main CTA: Book a Call (via HubSpot with scarcity messaging: Limited Spots Available)
Why Trent’s One-Pager Works
- Hyper-Specific Targeting – Laser-focused on B2B SaaS companies, making his positioning crystal clear.
- Strong Differentiation – Direct “us vs. them” comparison that sets Demantive apart from traditional agencies.
- Conversion-First Design – No distractions—just a clear CTA (book a call) reinforced with scarcity.
- Proven Process – A 4-step growth framework that builds credibility and shows structured execution.
- Client Validation – Social proof from SaaS demand gen leaders, reinforcing his expertise.
Trent’s one-page website is a perfect blend of authority, urgency, and conversion psychology.
3. Matt Thomas — Writing4Robots.ai
Matt Thomas is the creator of Writing4Robots.ai, a highly structured ChatGPT guide designed to help users move from novice to expert in AI prompting.
With over 15 years of experience in technical writing and AI-driven content creation, Matt has distilled thousands of hours of AI research into a practical, actionable guide. Instead of chasing quick hacks, his framework teaches a deep understanding of ChatGPT, making AI work efficiently for professionals, entrepreneurs, and creators.
Matt’s one-page website operates as a high-converting squeeze page, prioritizing direct sales from LinkedIn-generated interest. Unlike traditional service-based one-pagers, Matt’s strategy is focused on immediate monetization through a clear, compelling sales page for Writing4Robots.ai.
Key Stats
- LinkedIn Followers: 8,056
- Industry: AI & Technical Writing
- Years of Experience: 15+
- Main Offer: Writing4Robots AI Prompting Guide ($130 CAD, lifetime updates)
- Main CTA: Buy the Guide (Direct purchase, no lead capture required)
Why Matt’s One-Pager Works
- Laser-Focused Sales Funnel – The page is designed to sell a single product with no distractions.
- Strong Problem-Solution Hook – Clearly outlines why most AI users struggle and how W4R solves it.
- Social Proof & Testimonials – Features real buyer validation to reinforce trust.
- High-Value Offer Positioning – Frames the guide as a must-have tool for AI mastery, not just another ebook.
- Instant Monetization Strategy – Unlike most LinkedIn pros driving to a discovery call, Matt’s turning attention into revenue—immediately.
I genuinely love Matt’s one-page website. It’s a smart, direct-response marketing strategy that shows how a well-structured offer, clear messaging, and a frictionless purchase process can turn LinkedIn visibility into revenue opportunity.
4. Tas Bober — DelphiniumSolutions.com
Tas Bober is the go-to expert for paid media landing pages in the B2B SaaS space. As a three-time B2B digital marketing leader with experience building over 400+ websites, she helps growth-stage SaaS companies create high-performing landing pages that convert traffic into real pipeline growth.
DelphiniumSolutions.com is a masterclass in transparency and trust-building—with clear pricing, a structured breakdown of her process, and an explainer video that introduces Tas directly. This extra layer of personalization and clarity makes it easy for potential clients to feel confident about working with her.
Key Stats
- LinkedIn Followers: 15,941
- Industry: B2B SaaS Landing Pages & Demand Gen
- Years of Experience: 10+
- Main Service: Paid Ads Landing Page Strategy & Wireframing
- Main CTA: Book a Meeting (direct calendar link to meet with Tas)
Why Tas’s One-Pager Works So Well
- Straightforward Pricing – No mystery pricing—everything is clearly outlined upfront.
- Explainer Video Adds Trust & Likeability – Visitors get to see and hear from Tas directly, making the offer feel more personal and credible.
- Well-Structured Buying Process – A step-by-step breakdown of what happens after booking a call removes uncertainty.
- Deep Expertise & Niche Positioning – Laser-focused on B2B SaaS paid landing pages, making her an obvious choice for the right audience.
- Strong Client Testimonials – Featuring demand gen leaders vouching for real, measurable results.
Tas’s one-page website blends authority, transparency, and trust-building seamlessly. By combining clear pricing, an easy-to-follow process, and a personal introduction video, she eliminates friction and makes it easy for B2B SaaS companies to take action.
Ready to Crush Your LinkedIn Lead Gen Strategy?
If you’re tired of profile views that go nowhere and conversations that stall out, it’s time to build a clear, frictionless path for potential clients to take action.
Whether you need a high-converting one-pager, a landing page optimized for LinkedIn traffic, or a full strategy to maximize your LinkedIn Lead Gen Strategy, I can help.
